Marketing Consulting

Marketing 101 Establishing metrics for monitoring achievement and using analytics to evaluate results in real – time can help managers effectively track progress. KPIs and marketing metrics allow you to evaluate progress along the way and assess results at the...

Sales Generation Plan

Sales Generation Plan When you review your existing digital marketing channels and assets to determine what to integrate into your strategy, it is helpful to look at the bigger picture first. This will prevent you from feeling overwhelmed and confused, and if there...